baltimore ravens jewelry wholesale Bank successful marketing cases 3

wholesale handmade mexican jewelry Because bank marketing itself is very practical, operable and applied, the research of bank marketing has been highly valued by the financial community. The following is the successful marketing case of banks compiled by everyone. !

The bank successful marketing case 1:
The impact on the Internet on traditional finance has become increasingly obvious, and we have changed our daily life in silence.

The impact on the Internet on traditional finance has become increasingly obvious, and we have changed our daily life in silence. The biggest difference between banking services and WeChat marketing is that services are one -to -one, point -to -point information transmission, and marketing is often a pair of information push.

The launch of China Merchants Bank's WeChat public platform is to play the advantages of low -cost promotion, low operating costs, cross -platform development, etc., and migrate the functions that customers often need to use to WeChat. More convenient and fast. Not only that, under the big data, the excavation of massive user information and interaction behaviors will actually derive more new "profits" business and opportunities.

is to promote WeChat public account, China Merchants Bank credit card places WeChat advertisements on its official website, and attracts its accounts in the cardholder's billing, consumer emails and other places to attract users' attention, expand the expansion The influence of China Merchants Bank.

The WeChat public account of China Merchants Bank is one -on -one with each cardholder information of China Merchants Bank credit card. There are several columns of custom menu below the WeChat public account. Users are on WeChat. After clicking, you can view your bills, points, quotas, repayment, etc. In addition, China Merchants Bank WeChat public account also began to replace SMS reminder functions. Every time the user swipes the card, the WeChat push reminder will be received, and the SMS will only send a reminder to a transaction of more than 100 yuan to a single card. Compared with SMS, the information of WeChat pushes is more abundant, with graphic and text, and the number of words is not limited. The China Merchants Bank WeChat account almost replaced the function of Merchants Bank's conventional customer service, which greatly relieved the pressure of customer service, and also improved the efficiency of China Merchants Bank.

The appearance of the WeChat public platform is a revolutionary change for the entire financial industry. China Merchants Bank's innovation and attempts on WeChat have the entire financial industry to lead the entire financial industry from labor -intensive to knowledge -intensive type Significance. Through cooperation with emerging Internet technology such as WeChat, in the process, banks themselves can further improve service quality.
The bank successful marketing case 2:
Cases passed:

On the afternoon of June 6, customer Kuang handled the transfer business at the outlet. In the process of handling the business, the teller Song Wenbin It was found that the customer reached the gold card level but did not handle the card, and was very interested in the current deposit policy and gifts of our bank. He flexibly used related words and focused on introducing the postal storage policy of our bank. The customer was very interested and revealed that there was a regular deposit of 300,000 deposits on the opposite side. After understanding the customer information, the teller Song Wenbin further introduced to the customer to our bank's activity policy for his travel and transfer to his bank. Contact customers later. On the morning of June 12, Song Wenbin called the customer's bank deposit to expire and whether there was time to deposit in our bank. Customers were very satisfied with the enthusiastic service of the teller Song Wenbin. On the afternoon of June 13th, the customer Mr. Kuang went to our bank to apply for the gold card, with a regular deposit of 200,000 years, and notified the deposit of 100,000 days. Products, and agree to handle the product of 10,000 periods. After everything, the teller refers to Mr. Kuang to Li Finance and Economics, so that it will follow the maintenance of customers in the future.

This Case Highlights:

Costly spoke by financial tellers, attract customers through skilled marketing, retain customers, follow up customer information in time, and market marketing for valuable customers many times Essence When communicating with customers, we must understand customer needs and serve enthusiastically and patiently. Customers experience the high -quality service of our bank and eventually become the loyal customers of our trip.
The bank successful marketing cases 3:
Is when communicating with many bank friends, many bank friends always ask me some other excellent marketing practices, and make a small summary here. Share the planning I heard or participating in the event, I hope to learn from everyone. But before that, you must remind everyone that every successful case must be the success of the water after practicing internal skills, and it will definitely not be able to "designate the Qiankun" just because of this idea. In fact, the era of rescue a factory with a good idea has been fixed in a certain historical category. Modern enterprises must be a comprehensive strength competition.

So here will introduce some good marketing activities.

(the case mentioned in this section only comes from personal financial business (retail), and it is very broad, welcome to add it) First use the bank card to make an introduction.

The bank card business is placed on many roles in many rows. Many banks spend a lot of marketing costs in card marketing but the effect is not obvious.

The bank card planning that once participated in a bank is defined as a child child card, and at the same time, it is binding of fixed investment, comics, and designated merchants discounts. However, it is not ideal from market feedback. However, a co -branded card issued by a bank in Southwest China and the local three hospitals gives the card the actual content.

This cards are stored. The patient's medical records, and adding a series of functions such as reservation registration. When it has this card with tight medical resources, this gives the bank card actual content. The circulation and precipitation funds are relatively high -quality. Therefore, we should pay attention to the actual content and effect when doing event planning.

So, generally speaking, bank activities planning should pay attention to three points: 1. Customer needs; 2. The essential content of the activity; 3. Quantitativeness of the effect of activities. In fact, these three points are a multi -party progressive relationship. The first point is that the customer needs, the second point is the activity process, and the third point is what the bank needs. We do not lose money and make money. We must ask for business talks.

The author is invited to do activities in the bank, and generally reminders from the side bank organizers not to forget marketing. When many banks are thanking customers, they often thank you, and often forget to forget the marketing content. Often the activity is very colorful. The employees are tired enough. They spend a lot of money. The customer satisfaction is high, but it is not hot while it is hot, and there is no marketing. At this time, there is always a mentality, and now I am impressed, and slowly marketing in the future. That's right, but why can you make a shot at this time? This occasion can appear marketing, some are not suitable for marketing, and I will introduce it to everyone later.

It here to introduce some activities often organized by banks to share with you.

1. Travel activities with high -end customers. Traveling with high -end customers must be a good way to build trust in harmony. Everyone can put aside the previous business relationship and bathe in the evening wind of the outdoor. Relaxing the mood is a good way of activity. However, according to experience, there are a few points for your reference:

) Pay attention to the quality of the crowd. For example, the same big customers, family assets are more than one million; the same level of knowledge, teachers, civil servants, doctors, etc.; the same as the person in charge of the enterprise and so on.

2) Allow the crowd to bring a friend. The author's experience, the friends of the big customers are also big customers, this is a good form of transfer; but why is it recommended to bring one? First, when a group of people have more people, it is easy to form a small circle to close themselves; second, customers, customers The manager has no time to get more than two customers at a time, and he can't take care of it.

3) Try not to let customers bring children (except for children's special activities). It is also from the author's experience. Some children are involved. If they are too small, the team is really troublesome. In addition, the customer's attention is also on the child, and it is difficult to play. We watched many foreign movies. When the two went out, they basically pinned their children at the neighbor's house, which was the truth.

4) Don't worry about arranging simple and vulgar activities that are not suitable for high -end customers. As mentioned in the last section, China's high -end customers have been generated for nearly 20 years. Most people are "rich generations". Don't worry about some activities that are too pediatrics. They should not have nobles at this stage.

The author once watched a group of high -end customers to play with the car at a high -end customer travel activity, so that they had delayed the subsequent itinerary.

5) If it is only a day of travel activities, especially the activities close to nature, it is recommended to arrange a lecture. This is also a personal experience. In a very tight event, the organizer invited me to give a lecture to reflect the diversity of the activity. Fortunately The place. So if time is tight, it is not recommended to add lectures.

2. The activities of high -end female customers. The activities of how to gather high -end female customers in lectures are very simple. In high -end customer families, the hostess's financial management is basically the initiative. For a very simple example, the proportion of women with fixed investment is twice as much as a fixed investment man. If you remove single men, this proportion is lower. So, what about the activities of those women's high -end customers? 1) makeup and shapes make women more beautiful. Such lectures are very attractive to knowledge -type, successful women, especially spouse success. Tips: This kind of lecture must give full play to three advantages: First, the advantages of the female customer manager in the bank, the same sex; second, it is recommended that the superior leader of the superior to participate in the event, let her participate in the event, but also take the event, but also take the event, but also take the event, but also take the event, but also put it. She is a woman (usually a strong woman who always treats others as a light allocation task), and also improves the level of activity. Third, it is recommended to talk to what SPA club or beauty salon, and hold the event in him, which not only saves lecturers' costs, and may be able to strive for some free trial installations.

2) Yoga, dancing, and dancing. It must meet certain customer needs, especially in some large cities.

3) Learn to make some kinds of food. The author has participated in the activities of women's customers in a commercial bank in a certain place to do sushi activities. The effect is very good. The bank employees and female customers learn together. In the end, the small curtain of the sushi was given, but the customers were giant, but they were not much money.

3. Examination fund, insurance, and target company. If your travel is a strong bank, you may wish to take customers to the origin when you recommend some products.

Although all financial products are some virtual assets, when you go to the origin, look at the trading room and discuss with the fund manager; or invest in a company's equity (many private banks have such products) Look at the field in the past. On the one hand, there is the content of the tour. On the one hand, it can make customers feel happy, relax or win the monument and then go around, and win in one fell swoop. Some of the costs covered by this, we will explain the next quarter.

4. Activity marketing near the school. School marketing is generally divided into marketing for teachers and marketing for students. Although the area is the same, the marketing technique is completely different. No matter what activities of teachers' marketing, they must give teachers some special treatment, because in addition to the stable income of the teacher, the high quality is a certain vanity (not a bad thing or a watch). For example, it is better to tell them to give a small gift. We respect the teacher and re -teach. In the future, we do n’t have to line up to do any business, which makes them feel relieved.

The marketing of college students is more focused on some competitive activities, such as stock trading competitions, wealth management competitions, computer festivals, etc. What the bank needs more is also the indicator of quantity, such as bank cards, such as fixed investment, tree brands and the like. I guess no one will carry out physical gold marketing to college students, which is biased. There are many cases of college students. It is recommended to check online.

5. Marketing of holiday activities. Festivals are a period of periodic activity. From New Year's Day, Spring Festival, Lantern Festival, Qingming, May Day, Dragon Boat Festival, Tanabata, Mid -Autumn Festival, Mid -Autumn Festival, Teachers, Chongyang, National Day; as long as you want to do activities. There are many forms of festival activities, and the friendship with the relationship between the relationship between the relationship with the agency and the salary customers, and the financial services of the community, are diverse. It is recommended that you plan it from different angles. This is also believed that most of the lines have experience, so I won't go into details.

In summary, the case of bank marketing activities may mention the tip of the iceberg, and it is not particularly detailed in the planning process. Several ways mentioned, combine your location characteristics and advantages, do a good job of marketing planning to provide more customers with your services.

C bank marketing case 1. Inadvertently exchanges bring more than 8 million deposits. I am the customer manager of the Kunming Branch × × ×. Six years ago, I transferred from the front desk to the customer manager's team. I had no experience and resources.

In participation in the training center of the Jijin Bank training center, I actively applied what I learned to practice. Six years later, I became the "Hundred Tourists Manager" of the whole bank. Like the customer manager, I paid a lot and dedicated a lot.

is a careless person, and customers are around. Customers need to find it carefully and serve them carefully. In the process of long -term marketing, I developed a habit. As soon as I walked into the business hall, I liked to observe whether there was an inquiry look in many strange faces. When I encountered such eyes, I would always ask if I need help. Then, solve problems for customers, record customers' information and needs.

once, I found that a young man took the deposit bars, but did not fill in it for a long time. In observing our savings teller, I took the initiative and asked if I needed help. I guess that he should have been in our bank for business for the first time, and helped him draw on the call machine, and carefully told him to handle the business procedure.

did not expect the young man to ask me, do you have a large amount of existence? From his clothes, I guess it might save tens of thousands of yuan, because it is because of your own hard work, it is particularly particularly special, so it is particularly special. cautious. I patiently answered all his questions and left my business cards one by one. The young man was very satisfied with my answer, and said with a smile, "Just with your enthusiasm, I will come again."

. At 5 o'clock in the afternoon, I suddenly received a strange phone call. It turned out that the young man had called it. He said that there are more than 8 million cash now and can you save it today. I immediately coordinated with the business room manager, organized specialized manpower, and came to the door at the fastest speed. The customer was surprised to say that the service of × × bank is really meticulous and efficient! In this way, an inadvertent communication brings more than 800 to our bank to bring more than 800 Thousands of savings deposits.

Wowei Consultation: Bank marketing case analysis The customer is around, the key depends on whether you have a sincere service. As a client manager, in a word, a subtle action often allows customers to make choices. Therefore, we must always have a sincere service and sincerely serve customers. There is no lack of beauty in the world, and what is lacking is to discover the beautiful vision. Similarly, and lack of high -quality customers around, what is lacking is to discover the keen eyes of high -quality customers.

. I have a client to send charcoal to customers in the snow. I am a large group that integrates tobacco, machinery, military products, logistics production and sales. The group has a subsidiary. Mainly supporting the construction plant. Customers have repeatedly applied for financing of 2 million yuan to other banks and were rejected.

Since I have served for many years for my parent company, I learned that after the parent company moved from different places to Kunming, it will expand a large -scale factory building. The prospects of the customer are very optimistic. As a result, I decisively reported the customer's credit and quickly issued a loan of 2 million yuan. This is a small karma, but for customers, it is a charcoal in the snow. In the following years, with the large -scale transformation and expansion of the parent company, the company's scale expanded sharply, and the benefits increased.

Wowei consultation: We must always pay attention to the dynamics of the customer after serving the customer. Once we find that there is any need for customers, we must be anxious to provide services to our customers. The service is very small, but for customers, it is like sending charcoal in the snow. It will win the customer's gratitude, and we will get loyal customer bank marketing solutions 1. Customer -centered and customer -centric as the bank that banks must put customers' needs and interests. , Customer satisfaction as the ruler of the quality and work effect of evaluation.

It provides professional standards to increase the value of customer assets, allow customers to enjoy value -added services, reduce their operating risks, and increase operating efficiency, thereby improving customers' trust and dependence on commercial banks. And loyalty.

2. Providing personalized service customer managers must be able to comprehensively use various knowledge and skills, provide "quantitatively tailor -style" financial services according to customer needs, and provide customers with investigation and evaluation to provide customer service with customer service The plan is combined in financial products and various external resources that can be used to provide professional services to customers to the greatest extent.

3. Marketing integrated marketing. The current service industry's marketing has long surpassed the production of products, and its scope has expanded to many fields and in market research, marketing strategy, marketing organization, public relations, technical guidance, after -sales service, etc. Link. The bank's implementation of the customer manager system, that is, the marketing of financial products should be used as a specialized business, integrates various marketing resources to meet various marketing activities and achieve professionalization of marketing.

The bank marketing case analysis The case explanation is to analyze the problem set solution for bank marketing through case explanations, and then formulate a solution and method that meets the banking marketing. Bank culture.

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