houston wholesale jewelry lobster clasp Mid -Autumn Festival marketing activities planning plan

Angelica

November 16, 2022 at 5:50 pm

ebay.com wholesale jewelry pendants In order to ensure the smooth development of the activity, the activity plan is often required. The activity plan is formulated for a certain event, including the details of the specific action implementation measures, steps, etc. How should the event plan be formulated? The following is a model essay (selected 5 articles) for the 2020 Mid -Autumn Festival marketing activity planning plan for everyone. For reference only, let's take a look.
The Mid -Autumn Festival marketing activities plan 1 August 15th of the lunar calendar. It is the traditional Mid -Autumn Festival in China and the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvest of economic and social benefits, this solution is special Market analysis
The customers of this hotel are mainly people and staff of government agencies, but many of them are private consumption. This requires the hotel to take into account the personal interests of those private consumers on the basis Essence
. Pricing strategy
1. The meal can basically maintain the original pricing, but consider the price of some meals related to the Mid -Autumn Festival, you can use discounts (recommended to use this method) or directly reduce the price Method.
2. For high -priced meals, it is recommended to use the combination of reduction and price reduction.
3. The price of the Mid -Autumn Festival (instructions below) should not be too high, and the per capita consumption is controlled at 30-50 yuan (excluding wine).
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc., two -person meals, three -person meals and other types. Reunion, moon cakes can be given. (The price does not require too high).
2. If one of the family's birthday is August 15th, you can enjoy 5-6 % off at the hotel with valid documents (hukou books and ID cards). discount. It is recommended to recommend them to the Mid -Autumn Festival package.
3. If the mobile phone and fixed telephone number is 815, you can enjoy 5-6 % off (according to the actual decision of the hotel) with valid documents (hukou books and ID cards). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Since there is no accommodation service for the time being, it can be jointly acted with other large hotels mainly accommodation. Introduce customers with each other, which can increase the customer base and reduce some related costs. For this part of customers, they can use special vehicles to pick up and drop off. It is also recommended to recommend the Mid -Autumn Festival package for them.
5. Give some small gifts related to the Mid -Autumn Festival after meals. (The name, telephone, address, website) of the hotel should be printed above).
6. The activity time is scheduled to be from August 10th to 20th of the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (the form of inkjet advertisement is mainly used in the form of inkjet ad).
2. Combination of TV, street banner and newspaper advertisements.
3. You can try mobile phone message advertising. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language and mainly introduce the latest activities of the hotel.
4. __ to make a bomb -eliminated advertisement on the website or a large Flash animation advertisement or a banner; the processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
Note: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of the advertisement must be guaranteed to ensure 150,000 people.
5. Other related strategies
If security guards must ensure the safety of the hotel; to specify some incentive policies for waiters and related staff to mobilize their enthusiasm for their work (this content can be refined in the future); There are some high -quality music in the hall; the speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid -Autumn Festival.
6. Effect prediction
If promotion and related. The service is in place, and the income is at least 1.5 times the usual income.
7. Other suggestions
1. Equipped with computers in the service hall, and save some key customers at any time.
2. In the conditions of the customer's consent, enter the database of the customer's information into the database (the key is the customer's name and mobile phone number), and serve the future promotion (this content can be refined in the future).
3. Make the hotel's website as soon as possible. The website must be made by professional people. The domain name must be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. It is a big Flash animation, as well as the content of the release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Through online marketing (the biggest advantage is the large scope of the audience, the cost is less) enhance the popularity of the hotel.
In Mid -Autumn Festival Marketing Activity Planning Plan 2 I. Activity theme:
The autumn festival burning love
Since August 28, various boutique moon cakes, tobacco, alcohol, health products and other gifts will be The first floor lobby is held for sale, preferential prices, exquisite gifts, expressing your strong friendship!
. Promotional activity
Activity: Haidilao Monthly Action
The event time: September 15th to October 6th. Except for the combination of gift gifts), you can find a scraping lottery volume.
The first prize is a 29 -inch large color TV, corresponding picture words: Mid -Autumn Festival reunion.
The second prize is a exquisite VCD.
The third prize is a small home appliance, corresponding picture: Chang'e runs the moon.
The corresponding picture of a moon cake or a dot -type food: Time Department Store logo.
about 1500 yuan/set of color TVs.
VCD6 is about 120 yuan/set.
The small appliances are about 60 yuan/piece.
The monthly cake 8000 1 yuan/piece.
The prize volumes do XX.
Mid -autumn moon cakes, delicious taste first taste:
September 15th to October 6th, all the customers who come to my mall to buy a moon cake with a monthly cake, 89 yuan to get two, what is the taste, first of all, first taste. Single small tickets are limited to two copies.
(Note: The procurement department strives to be distributed as a gift.)
Coujia reunion:
October 5 or the evening of the 6th Mid -Autumn Festival Performing Arts will be supplied by "moon cake supply The Shang "jointly organized, please pay close attention to all the information of the monthly cake of the Times Department Store. At that time, watch the wonderful holiday, answer the questions on the spot to get a moon cake gift award worth 268 yuan. What are you waiting for? Hurry up!
(Note: The most prestigious reputation of the Huizhou area is contacted by the planning department ... Performing the company performs performances, and jointly designed some favorable brand promotion and moon cake sales with the supplier. Customers' desire to buy and make the main promotion of the moon cake moon cakes. Class magnetic dot string positions are displayed by product display.
2. Free support for POP inside and outside the field.
. Broadcasting on the field will be scrolled throughout the day.
. .
5. The stage background design indicates the brand name.
6. The special atmosphere of the field is advertising. Sexual purchase moon cake gift box XX or higher 95 % off discounts, a box of Mid -Autumn Festival gifts worth 388 yuan above 5,000 yuan ... and so on. Expand the exhibition layout to make the event and increase the sales of the Mid -Autumn Festival.
Is to send loved ones, Mid -Autumn Festival Gifts Exhibition:
September 15th to October 6th, the first floor of the department store is exquisite Mid -Autumn Festival gift, Food Mooncake Exhibition, enough taste, enough grade, and more affordable price is your ideal choice for you to buy gifts in the Mid -Autumn Festival!
(Note: The purchase department strives for suppliers, the store will make the Mid -Autumn Festival moon cake in advance, and the gift product display is well displayed in the store. Show, strengthen the atmosphere of the festival, plan the atmosphere in the store to make a certain layout to make the product more attractive)
In Mid -Autumn Festival marketing activities planning scheme 3. Activity theme: "Autumn Marketing"
"Autumn The theme of event marketing is the theme, which aims to share the cultivation of fruits with customers and customers with customers and customers. Concept. Based on this, according to the bank's activities, the main characteristics of refining activities will be "selling points".
. Positive time:
, National Day detonation points, the main target groups of customers and individual high schools, and cardholders unsolvedly consolidated and developed customers, promoting use of cash, which can increase the speed handling fee income in Huitong and other businesses. , Catering, entertainment markets and related markets, expand the scope of product, promote customers' multi -frequency, multi -variety, and promote the comprehensive development of the use of personal banking business; Customer service (personal financial level three, community service, VIP service self -service) cognition and feelings, improve efficiency, divide Electronics of sales channels improves business performance.
. Content
The main activities include the following:
(A) "The product preferential promotion activities sold in autumn" is free to send ".
In the cardholder to swipe the card consumption and paperless payment, promote the rapid growth of business cards and self -service equipment, maintain and strengthen competitive advantages, GS speed business drives sustainable and rapid development of remittance business. :
1. "Autumn sales. Self -service HAOLI"
(1) The cost of paying customers in the province during the province during the event during the event, we can pay a deposit certificate , Certificate and local business outlets exchange a gift worth 200 yuan. Get first first, send it so far away. The document must be the same deposit payment and exchange gifts. I am willing to recover the payment voucher.
(2) Agreement to pay for Bill during the event period can get a gift worth 200 yuan. A family, sent, signed a copy, first come first, first, and send it so far.
All procurement activities.
2. "Double Festival in Autumn".
The application prospects for free cards for annual fees.
(2) Card to a specific standard, but the local documents and locations designated by the consumer POS bank card trading and the location of the Construction Bank brought so far to related standard gifts.
This card consumption of 1,000 yuan (inclusive) or more, giving gifts worth 100 yuan;
un card consumption of 5,000 yuan (inclusive), giving gifts worth 150 yuan;
10,000 yuan (inclusive ) The above is a gift worth 200 yuan;
The credit card consumption of more than 20,000 yuan (inclusive) or more, giving gifts worth 300 yuan;
gifts should fully meet the customer's shopping and entertainment psychology at holiday, swipe card consumption of 5,000 yuan The following suggestions to buy air tickets, parks, and cargo, such as McDonald's dining environment, elegant fast food institution settings, specifically determine the ticket.
The active screening of large shopping malls, high -end hotels, luxury hotels and other consumers should be actively screening according to the actual situation of the local area. Those special consumer standard customers adopt a large and improved activity to make a sensational effect.
For more than a month of time on this incident, it should be reasonably arranged in the rhythm to determine the gifts of each day of gifts in each lesson. Different credit card customers should be actively consumed.
3. "Autumn Sales. Speed remittance discount big broadcast"
During the campaign, the discount price of 20%of the speed remittance fee.
(2) "Autumn Sales. Product Send" A silver happy network product and high -quality service activity display.
providing commercial websites to the unit's "Golden Autumn Sales. Product Quality Services" and another silver product display activity.
Main content:
1. Posted banners and uniform business places, and issue marketing activities to the novels issued by provincial branches and folding campaign posters (recently). They have rich and visual effects and attract customers' attention.
2. This website's chest cards and unified affinity, increase excellent employees, my passion, the image of competent employee service.
3. During the campaign, the website must specially promote the desk and the equipment to guide members, strengthen the recommendation of dynamic reservoirs, and guide the use of customer self -service channels to provide differently related to the general business related work, and do a good job of failure.
4. Actively carry out high -quality service work, improve network speed and counter service business GS quality, strengthen the personnel of communication counters with customers, and improve the image of network service.
5. Effectively do a good job of providing preferential services for customer service and green channels in strict accordance with relevant requirements to create a happy holiday service environment for customers.
The Mid -Autumn Festival marketing activities plan 4 August 15th of the lunar calendar. It is the traditional Mid -Autumn Festival in China and the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvests of economic and social benefits, this plan is specially formulated.
. The target market analysis
1. Customer analysis: The customers of this hotel are mainly middle and upper -level people and government agencies, but many of them are private consumption, which requires the hotel to improve the grade. Based on the personal interests of those private consumers.
2. Self -analysis: This hotel is the only five -star hotel in the area. It has first -class service quality and advanced hardware equipment, and it is close to the scenic area and shopping center and transportation. The needs of eating, living, traveling, traveling, buying, and entertainment.
3. Competitive analysis: Due to the geographical advantages of this hotel, there are very few competitors. Because the hotel's products are unique, other hotels are difficult to replace, and the hotel has strong competitiveness.
. Pricing strategy
1. The meal can basically maintain the original pricing, but consider the price of some meals related to the Mid -Autumn Festival, you can use discounts or directly reduce the price.
2. For high -priced meals, it is recommended to use the combination of reduction and price reduction.
3. The price of the package of the Mid -Autumn Festival should not be high, and the per capita consumption is controlled at 20-30 yuan (excluding wine).
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc., two -person meals, three -person meals and other types. Reunion can give moon cakes (the price does not require too high).
2. If one of the family's birthday is August 15th, you can enjoy 5-6 % off at the hotel with valid documents (hukou books and ID cards). discount. It is recommended to recommend them to the Mid -Autumn Festival package.
3. If the mobile phone and fixed telephone number is 815, you can enjoy 5-6 % off (according to the actual decision of the hotel) with valid documents (hukou books and ID cards). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Give some small gifts related to the Mid -Autumn Festival after meals (the name, telephone, address, and URL of the hotel should be printed above).
5. The event location is set in the banquet hall on the second floor of the hotel.
6. The activity time is scheduled to be from August 10th to 20th of the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (the form of inkjet advertisement is mainly used in the form of inkjet ad).
2. Combination of TV, street banner and newspaper advertisements.
3. You can try mobile phone message advertising. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language and mainly introduce the latest activities of the hotel.
4. You can also make a bomb -eliminated advertisement on the related websites or a large Flash animation advertisement or a banner. The processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
Note: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertising must be guaranteed.
5. Other related strategies
If security guards must ensure the safety of the hotel; use some incentive policies for waiters and related staff to mobilize their enthusiasm for their work; put some high -quality music in the hall; The speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid -Autumn Festival.
. The cost budget
The budget for this event is about 10,000 yuan, of which the lobby is about 5,000 yuan, the advertising cost is about 3,000 yuan, and the purchase of small and small gifts for the event is about 1,000 yuan.
7. Effect predictions
If promotion and related services in place, the income is at least 1 point of more than 1 point for usual income.
8. Other suggestions
1. Equipped with computers in the service hall, and save some key customers at any time.
2. In the conditions of the customer's consent, enter the database of the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion.
. To do a gooditance of the hotel's website, the domain name must be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. The color is mainly warm. There are news release systems, online marketing systems, customer message boards, customer forums, employee entertainment and other aspects. Through online marketing (the biggest advantage is the large scope of the audience, the cost is less) enhance the popularity of the hotel.
It Mid -Autumn Festival marketing activities plan 5 Since it is the Mid -Autumn Festival, as a traditional Chinese festival, it is necessary to reflect the festival characteristics during WeChat marketing. Do not just use it as a gimmick. It can really make consumers feel the beauty of festivals, and it is easy for everyone to feel it. The author once saw such a sentence: "Advertising needs to be desire and make people look forward." The same is true when doing WeChat marketing. In this way, consumers can have the desire to buy goods. Of course, this is just a basic idea for everyone, so that everyone will consciously do the Mid -Autumn Festival WeChat marketing planning.
Specifically, in the entire Mid -Autumn Festival WeChat activity plan, the planner needs a clear idea: those points need to pay attention to background analysis? What are the aspects of market analysis? What is the marketing idea? What are the good strategies for product marketing? What are the creative marketing methods of the Mid -Autumn Festival? What are the promotion strategies? What effect does the Mid -Autumn Festival WeChat event be achieved? These are issues that need to be considered in detail when writing the Mid -Autumn Festival marketing plan. However, these perspectives are analyzed from the perspective of thinking. The following is what we talked about how to deeply combine WeChat public platforms to plan.
1. Creative
The creativity is the most basic level of each planner. As a qualified WeChat marketing planner, we must achieve the "three hearts and two intentions": confidence, determination, and perseverance; creativity and willingness. It is very important to have your own unique creativity. If you do n’t know how to do it, you can quantify yourself. If you want to come up with 30 ideas within a day, do n’t eat it, you need to force yourself to write a good Mid -Autumn Festival. Creative marketing solutions can make young WeChat users who are pursuing fashion.
What aspects of thinking? The author believes that it can be done from the characteristics of the WeChat public platform and the meaning of the Mid -Autumn Festival. For example: Consumers open the corporate WeChat public platform, you can sprinkle some Kong Ming lanterns. Click on Kong Ming Lantern WeChat users to perform lantern riddle games. How many lantern riddles can get a refined moon cake. moon cake.
2. Preparation
Os how to do it? Collect relevant information, industry information, competitors, understand market conditions, understand the background culture of the Mid -Autumn Festival, and make corresponding data reports, so that this Mid -Autumn Festival WeChat event planning is well -founded, so that the marketing plan can be targeted.
In the author knows, many companies have begun to plan Mid -Autumn Festival WeChat marketing this year. Obviously, the market competition in the entire industry will be very fierce. Taking the catering industry as an example, catering business outlets have expanded rapidly since 20xx. If you want to break through the siege and make the brand characteristics through WeChat marketing activities, you must understand what preparations of the opponents have made and how to deal with themselves. Several nearby restaurants are doing discounts in the Mid -Autumn Festival. You do not have much significance to discount, but also fall into vicious competition.
3. Promotional time
The activity promotion time is usually ignored by many planners. In fact, this is a very important factor. Is there any difference between you doing activities at 7 to 9 in the morning and activities at 7 to 9 in the evening? Perhaps many planners have not considered such problems at all, but this is exactly the focus of WeChat marketing in the Mid -Autumn Festival. Imagine what is the most frequent time period for consumers to use WeChat? From 7 to 9 am, office workers usually have no mood to watch WeChat on the way to work, and students who are still in the summer vacation may not get up yet. From 7 to 9 pm, it is just a time period for everyone to rest and entertainment. If you play a fun game that is about to be approaching the Mid -Autumn Festival, many people will be willing to participate in it.
4. Interactive
why WeChat marketing is so hot. I believe that the first reason everyone thinks is its strong interaction. Xiaomi has been successfully done in this regard. Xiaomi has 9 customer service staff on WeChat public platform, which is equivalent to a small team. However, many companies do not even have customer service staff. If WeChat marketing is still not able to interact well with WeChat users, Mid -Autumn Festival WeChat marketing will be difficult to succeed. For example, the above -mentioned guessing the lantern puzzle game, users think that the steps can be simpler or more interesting. Can customer service staff collect these feedback information in time and reply to consumers?
5. Event layout
The event layout is the overall control of the event, whether the secondary development of the Mid -Autumn Festival is implemented through the second development of WeChat, or it is released through the story design and rich content. To attract users, these need to be planned clearly. If it is developed for children, the activity interface needs to be designed more cute, so that all the Mid -Autumn Festival pictures are cartoonized. In this way, children will be interested in completing the company's carefully designed WeChat marketing activities.
6. Activity gifts
The Mid -Autumn Festival WeChat event planning. Everyone thinks of moon cakes. Can I make articles in other aspects? For example, beautiful Chinese paintings, Pu'er tea that elders love to drink, hand -made small crafts with Mid -Autumn Festival and so on. Then display it through the WeChat platform, and use the powerful influence of WeChat to spread through the circle of friends. When friends, elders, and wives and children receive these gifts, it is not only a surprise, but also the appreciation of art and the fun of creative gifts.
7. Event effect statistics
The specific statistical forms, what effects to analyze, what data should be reflected in the brand influence, whether the weChat marketing effect is based on the cycle These require meticulous analysis and thinking. After the statistics are completed, summarize success or failure lessons, and use it as the basis for the next brand of brand promotion, so that all WeChat marketing activities are continuous, rather than cutting the Mid -Autumn Festival and National Day marketing plans. Essence

1 thought on “houston wholesale jewelry lobster clasp Mid -Autumn Festival marketing activities planning plan”

Angelica
November 16, 2022 at 5:50 pm

ebay.com wholesale jewelry pendants In order to ensure the smooth development of the activity, the activity plan is often required. The activity plan is formulated for a certain event, including the details of the specific action implementation measures, steps, etc. How should the event plan be formulated? The following is a model essay (selected 5 articles) for the 2020 Mid -Autumn Festival marketing activity planning plan for everyone. For reference only, let's take a look.
The Mid -Autumn Festival marketing activities plan 1 August 15th of the lunar calendar. It is the traditional Mid -Autumn Festival in China and the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvest of economic and social benefits, this solution is special Market analysis
The customers of this hotel are mainly people and staff of government agencies, but many of them are private consumption. This requires the hotel to take into account the personal interests of those private consumers on the basis Essence
. Pricing strategy
1. The meal can basically maintain the original pricing, but consider the price of some meals related to the Mid -Autumn Festival, you can use discounts (recommended to use this method) or directly reduce the price Method.
2. For high -priced meals, it is recommended to use the combination of reduction and price reduction.
3. The price of the Mid -Autumn Festival (instructions below) should not be too high, and the per capita consumption is controlled at 30-50 yuan (excluding wine).
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc., two -person meals, three -person meals and other types. Reunion, moon cakes can be given. (The price does not require too high).
2. If one of the family's birthday is August 15th, you can enjoy 5-6 % off at the hotel with valid documents (hukou books and ID cards). discount. It is recommended to recommend them to the Mid -Autumn Festival package.
3. If the mobile phone and fixed telephone number is 815, you can enjoy 5-6 % off (according to the actual decision of the hotel) with valid documents (hukou books and ID cards). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Since there is no accommodation service for the time being, it can be jointly acted with other large hotels mainly accommodation. Introduce customers with each other, which can increase the customer base and reduce some related costs. For this part of customers, they can use special vehicles to pick up and drop off. It is also recommended to recommend the Mid -Autumn Festival package for them.
5. Give some small gifts related to the Mid -Autumn Festival after meals. (The name, telephone, address, website) of the hotel should be printed above).
6. The activity time is scheduled to be from August 10th to 20th of the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (the form of inkjet advertisement is mainly used in the form of inkjet ad).
2. Combination of TV, street banner and newspaper advertisements.
3. You can try mobile phone message advertising. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language and mainly introduce the latest activities of the hotel.
4. __ to make a bomb -eliminated advertisement on the website or a large Flash animation advertisement or a banner; the processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
Note: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of the advertisement must be guaranteed to ensure 150,000 people.
5. Other related strategies
If security guards must ensure the safety of the hotel; to specify some incentive policies for waiters and related staff to mobilize their enthusiasm for their work (this content can be refined in the future); There are some high -quality music in the hall; the speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid -Autumn Festival.
6. Effect prediction
If promotion and related. The service is in place, and the income is at least 1.5 times the usual income.
7. Other suggestions
1. Equipped with computers in the service hall, and save some key customers at any time.
2. In the conditions of the customer's consent, enter the database of the customer's information into the database (the key is the customer's name and mobile phone number), and serve the future promotion (this content can be refined in the future).
3. Make the hotel's website as soon as possible. The website must be made by professional people. The domain name must be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. It is a big Flash animation, as well as the content of the release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Through online marketing (the biggest advantage is the large scope of the audience, the cost is less) enhance the popularity of the hotel.
In Mid -Autumn Festival Marketing Activity Planning Plan 2 I. Activity theme:
The autumn festival burning love
Since August 28, various boutique moon cakes, tobacco, alcohol, health products and other gifts will be The first floor lobby is held for sale, preferential prices, exquisite gifts, expressing your strong friendship!
. Promotional activity
Activity: Haidilao Monthly Action
The event time: September 15th to October 6th. Except for the combination of gift gifts), you can find a scraping lottery volume.
The first prize is a 29 -inch large color TV, corresponding picture words: Mid -Autumn Festival reunion.
The second prize is a exquisite VCD.
The third prize is a small home appliance, corresponding picture: Chang'e runs the moon.
The corresponding picture of a moon cake or a dot -type food: Time Department Store logo.
about 1500 yuan/set of color TVs.
VCD6 is about 120 yuan/set.
The small appliances are about 60 yuan/piece.
The monthly cake 8000 1 yuan/piece.
The prize volumes do XX.
Mid -autumn moon cakes, delicious taste first taste:
September 15th to October 6th, all the customers who come to my mall to buy a moon cake with a monthly cake, 89 yuan to get two, what is the taste, first of all, first taste. Single small tickets are limited to two copies.
(Note: The procurement department strives to be distributed as a gift.)
Coujia reunion:
October 5 or the evening of the 6th Mid -Autumn Festival Performing Arts will be supplied by "moon cake supply The Shang "jointly organized, please pay close attention to all the information of the monthly cake of the Times Department Store. At that time, watch the wonderful holiday, answer the questions on the spot to get a moon cake gift award worth 268 yuan. What are you waiting for? Hurry up!
(Note: The most prestigious reputation of the Huizhou area is contacted by the planning department ... Performing the company performs performances, and jointly designed some favorable brand promotion and moon cake sales with the supplier. Customers' desire to buy and make the main promotion of the moon cake moon cakes. Class magnetic dot string positions are displayed by product display.
2. Free support for POP inside and outside the field.
. Broadcasting on the field will be scrolled throughout the day.
. .
5. The stage background design indicates the brand name.
6. The special atmosphere of the field is advertising. Sexual purchase moon cake gift box XX or higher 95 % off discounts, a box of Mid -Autumn Festival gifts worth 388 yuan above 5,000 yuan ... and so on. Expand the exhibition layout to make the event and increase the sales of the Mid -Autumn Festival.
Is to send loved ones, Mid -Autumn Festival Gifts Exhibition:
September 15th to October 6th, the first floor of the department store is exquisite Mid -Autumn Festival gift, Food Mooncake Exhibition, enough taste, enough grade, and more affordable price is your ideal choice for you to buy gifts in the Mid -Autumn Festival!
(Note: The purchase department strives for suppliers, the store will make the Mid -Autumn Festival moon cake in advance, and the gift product display is well displayed in the store. Show, strengthen the atmosphere of the festival, plan the atmosphere in the store to make a certain layout to make the product more attractive)
In Mid -Autumn Festival marketing activities planning scheme 3. Activity theme: "Autumn Marketing"
"Autumn The theme of event marketing is the theme, which aims to share the cultivation of fruits with customers and customers with customers and customers. Concept. Based on this, according to the bank's activities, the main characteristics of refining activities will be "selling points".
. Positive time:
, National Day detonation points, the main target groups of customers and individual high schools, and cardholders unsolvedly consolidated and developed customers, promoting use of cash, which can increase the speed handling fee income in Huitong and other businesses. , Catering, entertainment markets and related markets, expand the scope of product, promote customers' multi -frequency, multi -variety, and promote the comprehensive development of the use of personal banking business; Customer service (personal financial level three, community service, VIP service self -service) cognition and feelings, improve efficiency, divide Electronics of sales channels improves business performance.
. Content
The main activities include the following:
(A) "The product preferential promotion activities sold in autumn" is free to send ".
In the cardholder to swipe the card consumption and paperless payment, promote the rapid growth of business cards and self -service equipment, maintain and strengthen competitive advantages, GS speed business drives sustainable and rapid development of remittance business. :
1. "Autumn sales. Self -service HAOLI"
(1) The cost of paying customers in the province during the province during the event during the event, we can pay a deposit certificate , Certificate and local business outlets exchange a gift worth 200 yuan. Get first first, send it so far away. The document must be the same deposit payment and exchange gifts. I am willing to recover the payment voucher.
(2) Agreement to pay for Bill during the event period can get a gift worth 200 yuan. A family, sent, signed a copy, first come first, first, and send it so far.
All procurement activities.
2. "Double Festival in Autumn".
The application prospects for free cards for annual fees.
(2) Card to a specific standard, but the local documents and locations designated by the consumer POS bank card trading and the location of the Construction Bank brought so far to related standard gifts.
This card consumption of 1,000 yuan (inclusive) or more, giving gifts worth 100 yuan;
un card consumption of 5,000 yuan (inclusive), giving gifts worth 150 yuan;
10,000 yuan (inclusive ) The above is a gift worth 200 yuan;
The credit card consumption of more than 20,000 yuan (inclusive) or more, giving gifts worth 300 yuan;
gifts should fully meet the customer's shopping and entertainment psychology at holiday, swipe card consumption of 5,000 yuan The following suggestions to buy air tickets, parks, and cargo, such as McDonald's dining environment, elegant fast food institution settings, specifically determine the ticket.
The active screening of large shopping malls, high -end hotels, luxury hotels and other consumers should be actively screening according to the actual situation of the local area. Those special consumer standard customers adopt a large and improved activity to make a sensational effect.
For more than a month of time on this incident, it should be reasonably arranged in the rhythm to determine the gifts of each day of gifts in each lesson. Different credit card customers should be actively consumed.
3. "Autumn Sales. Speed remittance discount big broadcast"
During the campaign, the discount price of 20%of the speed remittance fee.
(2) "Autumn Sales. Product Send" A silver happy network product and high -quality service activity display.
providing commercial websites to the unit's "Golden Autumn Sales. Product Quality Services" and another silver product display activity.
Main content:
1. Posted banners and uniform business places, and issue marketing activities to the novels issued by provincial branches and folding campaign posters (recently). They have rich and visual effects and attract customers' attention.
2. This website's chest cards and unified affinity, increase excellent employees, my passion, the image of competent employee service.
3. During the campaign, the website must specially promote the desk and the equipment to guide members, strengthen the recommendation of dynamic reservoirs, and guide the use of customer self -service channels to provide differently related to the general business related work, and do a good job of failure.
4. Actively carry out high -quality service work, improve network speed and counter service business GS quality, strengthen the personnel of communication counters with customers, and improve the image of network service.
5. Effectively do a good job of providing preferential services for customer service and green channels in strict accordance with relevant requirements to create a happy holiday service environment for customers.
The Mid -Autumn Festival marketing activities plan 4 August 15th of the lunar calendar. It is the traditional Mid -Autumn Festival in China and the second largest traditional festival in my country after the Spring Festival. August 15th is in the middle of autumn, so it is called Mid -Autumn Festival. The ancient calendar method in my country is in the middle of August in the middle of autumn. The Mid -Autumn Festival is coming. Combined with the actual situation of the hotel and the traditional Chinese national customs, in order to better carry out hotel sales and services, to achieve double harvests of economic and social benefits, this plan is specially formulated.
. The target market analysis
1. Customer analysis: The customers of this hotel are mainly middle and upper -level people and government agencies, but many of them are private consumption, which requires the hotel to improve the grade. Based on the personal interests of those private consumers.
2. Self -analysis: This hotel is the only five -star hotel in the area. It has first -class service quality and advanced hardware equipment, and it is close to the scenic area and shopping center and transportation. The needs of eating, living, traveling, traveling, buying, and entertainment.
3. Competitive analysis: Due to the geographical advantages of this hotel, there are very few competitors. Because the hotel's products are unique, other hotels are difficult to replace, and the hotel has strong competitiveness.
. Pricing strategy
1. The meal can basically maintain the original pricing, but consider the price of some meals related to the Mid -Autumn Festival, you can use discounts or directly reduce the price.
2. For high -priced meals, it is recommended to use the combination of reduction and price reduction.
3. The price of the package of the Mid -Autumn Festival should not be high, and the per capita consumption is controlled at 20-30 yuan (excluding wine).
4. The price of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price before and after the Mid -Autumn Festival (but to formulate the net profit of the hotel).
. Marketing strategy
1. Making packages specifically targeted at the Mid -Autumn Festival can be divided into affordable, middle and high three, etc., two -person meals, three -person meals and other types. Reunion can give moon cakes (the price does not require too high).
2. If one of the family's birthday is August 15th, you can enjoy 5-6 % off at the hotel with valid documents (hukou books and ID cards). discount. It is recommended to recommend them to the Mid -Autumn Festival package.
3. If the mobile phone and fixed telephone number is 815, you can enjoy 5-6 % off (according to the actual decision of the hotel) with valid documents (hukou books and ID cards). It is recommended to recommend them to the Mid -Autumn Festival package. It is best to contact these people directly.
4. Give some small gifts related to the Mid -Autumn Festival after meals (the name, telephone, address, and URL of the hotel should be printed above).
5. The event location is set in the banquet hall on the second floor of the hotel.
6. The activity time is scheduled to be from August 10th to 20th of the lunar calendar.
. Promotion strategy
1. Place outdoor advertisements near the hotel's door, railway station, and bus stations (the form of inkjet advertisement is mainly used in the form of inkjet ad).
2. Combination of TV, street banner and newspaper advertisements.
3. You can try mobile phone message advertising. The focus of the group is the old customers of the original hotel. Pay attention to the appropriate language and mainly introduce the latest activities of the hotel.
4. You can also make a bomb -eliminated advertisement on the related websites or a large Flash animation advertisement or a banner. The processing of web animation and pictures must be consistent with the content of marketing.
5. You can also use leaflet ads, but the quality of the leaflet must be high.
Note: The above advertisements can be selected at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertising must be guaranteed.
5. Other related strategies
If security guards must ensure the safety of the hotel; use some incentive policies for waiters and related staff to mobilize their enthusiasm for their work; put some high -quality music in the hall; The speed of serving must be fast; the layout of the hall does not need to be too luxurious, but it must be beautiful and generous, showing the taste of the Mid -Autumn Festival.
. The cost budget
The budget for this event is about 10,000 yuan, of which the lobby is about 5,000 yuan, the advertising cost is about 3,000 yuan, and the purchase of small and small gifts for the event is about 1,000 yuan.
7. Effect predictions
If promotion and related services in place, the income is at least 1 point of more than 1 point for usual income.
8. Other suggestions
1. Equipped with computers in the service hall, and save some key customers at any time.
2. In the conditions of the customer's consent, enter the database of the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion.
. To do a gooditance of the hotel's website, the domain name must be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. The color is mainly warm. There are news release systems, online marketing systems, customer message boards, customer forums, employee entertainment and other aspects. Through online marketing (the biggest advantage is the large scope of the audience, the cost is less) enhance the popularity of the hotel.
It Mid -Autumn Festival marketing activities plan 5 Since it is the Mid -Autumn Festival, as a traditional Chinese festival, it is necessary to reflect the festival characteristics during WeChat marketing. Do not just use it as a gimmick. It can really make consumers feel the beauty of festivals, and it is easy for everyone to feel it. The author once saw such a sentence: "Advertising needs to be desire and make people look forward." The same is true when doing WeChat marketing. In this way, consumers can have the desire to buy goods. Of course, this is just a basic idea for everyone, so that everyone will consciously do the Mid -Autumn Festival WeChat marketing planning.
Specifically, in the entire Mid -Autumn Festival WeChat activity plan, the planner needs a clear idea: those points need to pay attention to background analysis? What are the aspects of market analysis? What is the marketing idea? What are the good strategies for product marketing? What are the creative marketing methods of the Mid -Autumn Festival? What are the promotion strategies? What effect does the Mid -Autumn Festival WeChat event be achieved? These are issues that need to be considered in detail when writing the Mid -Autumn Festival marketing plan. However, these perspectives are analyzed from the perspective of thinking. The following is what we talked about how to deeply combine WeChat public platforms to plan.
1. Creative
The creativity is the most basic level of each planner. As a qualified WeChat marketing planner, we must achieve the "three hearts and two intentions": confidence, determination, and perseverance; creativity and willingness. It is very important to have your own unique creativity. If you do n’t know how to do it, you can quantify yourself. If you want to come up with 30 ideas within a day, do n’t eat it, you need to force yourself to write a good Mid -Autumn Festival. Creative marketing solutions can make young WeChat users who are pursuing fashion.
What aspects of thinking? The author believes that it can be done from the characteristics of the WeChat public platform and the meaning of the Mid -Autumn Festival. For example: Consumers open the corporate WeChat public platform, you can sprinkle some Kong Ming lanterns. Click on Kong Ming Lantern WeChat users to perform lantern riddle games. How many lantern riddles can get a refined moon cake. moon cake.
2. Preparation
Os how to do it? Collect relevant information, industry information, competitors, understand market conditions, understand the background culture of the Mid -Autumn Festival, and make corresponding data reports, so that this Mid -Autumn Festival WeChat event planning is well -founded, so that the marketing plan can be targeted.
In the author knows, many companies have begun to plan Mid -Autumn Festival WeChat marketing this year. Obviously, the market competition in the entire industry will be very fierce. Taking the catering industry as an example, catering business outlets have expanded rapidly since 20xx. If you want to break through the siege and make the brand characteristics through WeChat marketing activities, you must understand what preparations of the opponents have made and how to deal with themselves. Several nearby restaurants are doing discounts in the Mid -Autumn Festival. You do not have much significance to discount, but also fall into vicious competition.
3. Promotional time
The activity promotion time is usually ignored by many planners. In fact, this is a very important factor. Is there any difference between you doing activities at 7 to 9 in the morning and activities at 7 to 9 in the evening? Perhaps many planners have not considered such problems at all, but this is exactly the focus of WeChat marketing in the Mid -Autumn Festival. Imagine what is the most frequent time period for consumers to use WeChat? From 7 to 9 am, office workers usually have no mood to watch WeChat on the way to work, and students who are still in the summer vacation may not get up yet. From 7 to 9 pm, it is just a time period for everyone to rest and entertainment. If you play a fun game that is about to be approaching the Mid -Autumn Festival, many people will be willing to participate in it.
4. Interactive
why WeChat marketing is so hot. I believe that the first reason everyone thinks is its strong interaction. Xiaomi has been successfully done in this regard. Xiaomi has 9 customer service staff on WeChat public platform, which is equivalent to a small team. However, many companies do not even have customer service staff. If WeChat marketing is still not able to interact well with WeChat users, Mid -Autumn Festival WeChat marketing will be difficult to succeed. For example, the above -mentioned guessing the lantern puzzle game, users think that the steps can be simpler or more interesting. Can customer service staff collect these feedback information in time and reply to consumers?
5. Event layout
The event layout is the overall control of the event, whether the secondary development of the Mid -Autumn Festival is implemented through the second development of WeChat, or it is released through the story design and rich content. To attract users, these need to be planned clearly. If it is developed for children, the activity interface needs to be designed more cute, so that all the Mid -Autumn Festival pictures are cartoonized. In this way, children will be interested in completing the company's carefully designed WeChat marketing activities.
6. Activity gifts
The Mid -Autumn Festival WeChat event planning. Everyone thinks of moon cakes. Can I make articles in other aspects? For example, beautiful Chinese paintings, Pu'er tea that elders love to drink, hand -made small crafts with Mid -Autumn Festival and so on. Then display it through the WeChat platform, and use the powerful influence of WeChat to spread through the circle of friends. When friends, elders, and wives and children receive these gifts, it is not only a surprise, but also the appreciation of art and the fun of creative gifts.
7. Event effect statistics
The specific statistical forms, what effects to analyze, what data should be reflected in the brand influence, whether the weChat marketing effect is based on the cycle These require meticulous analysis and thinking. After the statistics are completed, summarize success or failure lessons, and use it as the basis for the next brand of brand promotion, so that all WeChat marketing activities are continuous, rather than cutting the Mid -Autumn Festival and National Day marketing plans. Essence

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