3 thoughts on “How to write industry development planning?”
Ian
Development plan: 1. Products: In terms of product design, grasping fashion trends, understanding fashion elements, such as product style, version and fabric, determine the main products, enter the product as an overall concept, the concept design of the instilling concept to the terminal dealer , Continuously expand the width and depth of the product line, and the rich product series. 2. Price: Due to the imbalance of regional development, the price is difficult to uniform, but the price of the region can be determined. The price discount cannot be too low. Promotion price, try to sell as much as possible in the province. 3, channel: Determine the channel mode, clarify the focus of the channel, conduct a scientific management layout of the channel, formulate a series of incentive policies, and stabilize the relationship between members of the channel. Formulate a detailed channel improvement plan, and formulate corresponding policies such as small shops, one -storey, image improvement, and blank market investment. 4. Promotion: In the new product launch conference, do a good job in the launch of each new theme and new information, carefully plan, high specifications, and flexibly use ordering skills to formulate effective incentive policies. Formulate promotion plans for new product listing and promotion, such as: produce promotional videos, product manuals, POP, posters, etc. If in terms of terminal services, we must do specific implementation measures, product logos, product marketing manuals, auxiliary materials and other supporting materials, sales training, display, and after -sales service. In terms of promotional activities, make full use of holidays and major festivals to do a good job of annual promotional plans. In terms of brand promotion, planning some special activities, strengthening brand alliances, and holding more public welfare activities. 5. Team construction: continuously improve the organizational structure, increase the number of teams in the marketing department, planning department, customer department, warehouse logistics department, personnel department, and training department Daily management, such as meeting management, performance analysis, report management, etc. This introduction of excellent professional managers; strengthen communication with employees, and carry out a series of team activities for outdoor expansion, team training, and birthday party. Pucting information: 1. Market analysis: collection, organizing, analyzing market information of province, prefecture -level cities, and counties, distinguishing key markets, secondary markets, key business districts, and secondary business districts. Is the audience clear, consumer feedback, market share and brand awareness? What is the performance of this industry in the entire market? What are the competitive advantages of our products in the market? In -depth analysis of macro and micro areas. 2. Competitive opponent analysis: What are the main competitors, potential competitors and alternatives? What is their annual sales? What did their competitors do? Where is their competitive advantage, such as management, products, styles, prices, channels, advertising, etc.? 3, blank market analysis: find out all blank markets and subdivide the blank market. What is a valid blank market, what is an invalid blank market, what is the main blank market, what is the secondary gap market, the same brand performs well in the blank market? 4. Sales network analysis: What are the total number of existing sales outlets, what are the network coverage, how many stores, counters, direct stores, and bulk goods are each. What is each proportion? There are several shops and several points, and there are several generations, and each generation of props occupies the entire sales network. 5, daily sales data analysis: What is the entire network sales, how many places, local sales, find the best quality store, sales area, each year of sales outlets Compared with the same period of this year, the growth rate is the growth rate, which accounts for a variety of products that account for the proportion of total sales. It finds the best products for sales and prepare for the store to win the loss analysis of losses. 6. Advertising analysis: What kind of mainstream media have been released, the number and proportion of the number and proportion of the TV, outdoor, magazines and other media advertising coverage, which are effective, which have good results, and analyze in recent years advertisment. 7. Promotion: The company's brand and other promotional activities, such as festival promotion, new product promotion, the Chinese Academy of Sciences celebrate major project activities, and other forms of public welfare activities to do promotion activities. The brand awareness and value are helpful. If there is an innovative activity, the place where the shortage is, and so on.
1. Market prospects 2. Local government preferential policies. 3. Development strategy and ideas (5 years) 4. , Other content Strategic plans: 1, the relationship between strategy and planning The enterprise development strategy is the route and principles, souls and programs of enterprise development plan. Corporate development strategic guidance enterprise development plans, and enterprise development plans to implement corporate development strategies. 2, pay attention to the subdivision and implementation of small plans under the mid -term and long -term plan. Pay attention to the plan, especially the annual plan is right; but it is also necessary to make a good stage plan around the annual plan, and adhere to the use of the company's development strategy to guide and the command of the commander. When planning, it must be noticed: specific measures, quantitative goals and comprehensive balance. 3. The plan must be a detailed relative short -term goal based on the strategy of corporate development, and it is the fundamental guarantee for strategy. 4. In the formulation and implementation of the development strategy of the enterprise, we must closely focus on the core of the strategy (1) In the formulation and implementation of the development strategy of the enterprise There will be a top priority, which is an inevitable law of anything. Grasp the main contradictions of things, and seize the essence of the problem, which will make the problem solve the less effort. Many problems are solved. (2) The focus of the development strategy of the enterprise is the competitiveness of the enterprise. The competitiveness of an enterprise is based on the objective analysis and evaluation of the internal elements of the enterprise. It depends on the industry structure and the relatively market position of the enterprise. The core competitiveness of the enterprise is the essential core of the company's development strategy.
The general content of the industry development plan is as follows: 1, market prospects 2, preferential policies of the local government. 3, development strategy and ideas (5 years) 4, park or location, site selection 5, development scale 6, investment method 7, benefits analysis 8 Other content If industrial planning is the overall layout and planning of industrial development and industrial structure adjustment. The industrial structure refers to the three major industrial structures.
Development plan:
1. Products: In terms of product design, grasping fashion trends, understanding fashion elements, such as product style, version and fabric, determine the main products, enter the product as an overall concept, the concept design of the instilling concept to the terminal dealer , Continuously expand the width and depth of the product line, and the rich product series.
2. Price: Due to the imbalance of regional development, the price is difficult to uniform, but the price of the region can be determined. The price discount cannot be too low. Promotion price, try to sell as much as possible in the province.
3, channel: Determine the channel mode, clarify the focus of the channel, conduct a scientific management layout of the channel, formulate a series of incentive policies, and stabilize the relationship between members of the channel. Formulate a detailed channel improvement plan, and formulate corresponding policies such as small shops, one -storey, image improvement, and blank market investment.
4. Promotion: In the new product launch conference, do a good job in the launch of each new theme and new information, carefully plan, high specifications, and flexibly use ordering skills to formulate effective incentive policies. Formulate promotion plans for new product listing and promotion, such as: produce promotional videos, product manuals, POP, posters, etc.
If in terms of terminal services, we must do specific implementation measures, product logos, product marketing manuals, auxiliary materials and other supporting materials, sales training, display, and after -sales service. In terms of promotional activities, make full use of holidays and major festivals to do a good job of annual promotional plans. In terms of brand promotion, planning some special activities, strengthening brand alliances, and holding more public welfare activities.
5. Team construction: continuously improve the organizational structure, increase the number of teams in the marketing department, planning department, customer department, warehouse logistics department, personnel department, and training department Daily management, such as meeting management, performance analysis, report management, etc.
This introduction of excellent professional managers; strengthen communication with employees, and carry out a series of team activities for outdoor expansion, team training, and birthday party.
Pucting information:
1. Market analysis: collection, organizing, analyzing market information of province, prefecture -level cities, and counties, distinguishing key markets, secondary markets, key business districts, and secondary business districts. Is the audience clear, consumer feedback, market share and brand awareness? What is the performance of this industry in the entire market? What are the competitive advantages of our products in the market? In -depth analysis of macro and micro areas.
2. Competitive opponent analysis: What are the main competitors, potential competitors and alternatives? What is their annual sales? What did their competitors do? Where is their competitive advantage, such as management, products, styles, prices, channels, advertising, etc.?
3, blank market analysis: find out all blank markets and subdivide the blank market. What is a valid blank market, what is an invalid blank market, what is the main blank market, what is the secondary gap market, the same brand performs well in the blank market?
4. Sales network analysis: What are the total number of existing sales outlets, what are the network coverage, how many stores, counters, direct stores, and bulk goods are each. What is each proportion? There are several shops and several points, and there are several generations, and each generation of props occupies the entire sales network.
5, daily sales data analysis: What is the entire network sales, how many places, local sales, find the best quality store, sales area, each year of sales outlets Compared with the same period of this year, the growth rate is the growth rate, which accounts for a variety of products that account for the proportion of total sales. It finds the best products for sales and prepare for the store to win the loss analysis of losses.
6. Advertising analysis: What kind of mainstream media have been released, the number and proportion of the number and proportion of the TV, outdoor, magazines and other media advertising coverage, which are effective, which have good results, and analyze in recent years advertisment.
7. Promotion: The company's brand and other promotional activities, such as festival promotion, new product promotion, the Chinese Academy of Sciences celebrate major project activities, and other forms of public welfare activities to do promotion activities. The brand awareness and value are helpful. If there is an innovative activity, the place where the shortage is, and so on.
1. Market prospects
2. Local government preferential policies.
3. Development strategy and ideas (5 years)
4. , Other content
Strategic plans:
1, the relationship between strategy and planning
The enterprise development strategy is the route and principles, souls and programs of enterprise development plan. Corporate development strategic guidance enterprise development plans, and enterprise development plans to implement corporate development strategies.
2, pay attention to the subdivision and implementation of small plans under the mid -term and long -term plan. Pay attention to the plan, especially the annual plan is right; but it is also necessary to make a good stage plan around the annual plan, and adhere to the use of the company's development strategy to guide and the command of the commander. When planning, it must be noticed: specific measures, quantitative goals and comprehensive balance.
3. The plan must be a detailed relative short -term goal based on the strategy of corporate development, and it is the fundamental guarantee for strategy.
4. In the formulation and implementation of the development strategy of the enterprise, we must closely focus on the core of the strategy
(1) In the formulation and implementation of the development strategy of the enterprise There will be a top priority, which is an inevitable law of anything. Grasp the main contradictions of things, and seize the essence of the problem, which will make the problem solve the less effort. Many problems are solved.
(2) The focus of the development strategy of the enterprise is the competitiveness of the enterprise. The competitiveness of an enterprise is based on the objective analysis and evaluation of the internal elements of the enterprise. It depends on the industry structure and the relatively market position of the enterprise. The core competitiveness of the enterprise is the essential core of the company's development strategy.
The general content of the industry development plan is as follows:
1, market prospects
2, preferential policies of the local government.
3, development strategy and ideas (5 years)
4, park or location, site selection
5, development scale
6, investment method
7, benefits analysis
8 Other content
If industrial planning is the overall layout and planning of industrial development and industrial structure adjustment. The industrial structure refers to the three major industrial structures.