jewelry florida wholesale Enterprise Advertising Marketing Activity Copy

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Cultural corporate advertising marketing activities 1. Foreword
With the development of our county's economy, the appropriate amount of small and medium -sized enterprises in new students has continued to increase. Credit, guarantee and anti -guarantee, recovery, liquidation and reorganization business, and home guarantee for small and medium -sized enterprises came into being. Its business opportunities are limited. This advertising promotion is mainly based on the four aspects of the Internet, television media, physical advertising, and information groups, thereby reaching the company's awareness and expanding business.
. Market analysis
(1) Analysis of the operating status of enterprises
The joint efforts of company leaders and employees, our company has achieved good benefits. Asset operations are stable. However, a major problem faced by the company at this moment is that it is not well -known. In order to pursue further development, the company must increase its business expansion, further publicize the brand, and enhance the popularity of the enterprise.
(2) Product analysis
The main product of the company is to provide credit assessment, guarantee and anti -guarantee, recovery, liquidation and reorganization business, and home guarantee for SMEs. There are few companies that can provide this business in our county (write specific figures), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to the development of the brand. Because when the development of the industry has entered a mature stage, the brand has become an increasingly important factor in product and corporate competitiveness.
(3) Market analysis
In recent years, the number of small and medium -sized enterprises in our county has continued to increase, (which can be added here). It is easy to have a shortage of funds in the beginning and process, so we have a large customer group.
(4) Consumer research
Stime and medium -sized enterprises mainly understand the services provided by the company through media channels. For small and medium -sized enterprises, the services provided by the company are also necessary at this stage, and there must be a market if there is demand.
. Advertising strategy
1. Obief the company's overall publicity strategy, establish a product image, and pay attention to establishing the company's image.
2. Long -term nature, launch consistent advertising in the necessary period.
3. Widely, choose a variety of publicity methods at the same time pay attention to the good way of promoting the promotion.
4. Grasp the timing and become flexible.
. Advertising strategy
(1) Network promotion
The advertisement on a more concentrated website of the enterprise. Like an information platform that the company is concerned, local information websites, portal websites, etc. In addition, a number of network promoters can be used to promote the major forums that the enterprises are paying attention to.
(2) TV media promotion
Id advertising on television stations in our county. Flexible forms.
① Do ordinary advertisements during the golden period and broadcast.
② Corporate leaders participated in the corresponding programs in the TV station to promote corporate culture.
③ invites TV stations to make an interview with the company. This can show the company's business and corporate culture more deeply.
(3) Paper media promotion
① Published articles in the newspaper in our county.
② Please ask reporters for special reports.
(4) Publicity of physical advertising
The physical advertising promotion is divided into two parts:
① Design promotional pages, distributed to small and medium -sized enterprises in our county. The design of the color page must reflect the company's corporate culture and business scope. The design is novel and can make people forget.
② publicity of street advertising positions, electronic screen promotion.
5. Advertising cost budget
(filling in according to actual scenarios)
Corporate advertising marketing activity copywriting 2. Activity background
Coca -Cola and Hong Kong Disneyland Guangzhou officially announced that it became a partner. Coca -Cola used the opportunity to open on September 12, Hong Kong in XX, and cooperated with Hong Kong Disney to launch the promotional activity of Hong Kong Disney for free.
. Activity objects
The young people of 15–25 years old are dynamic, the most adventurous people, and they are more likely to be attracted by the Disney tour that is full of fantastic and exciting Disney, so they are this time. The event attracted the main target group.
. Activity forms
In except for this "Drinking more, hurry up and fast action" activity, the event is unveiled, and ten golden cover or bottle caps are collected. The special heart card with Disney as the background, mail it to his father or mother for free in exchange for an opportunity to express filial piety to surprise his parents.
The draw number is printed on each heart card. After the "Parental's Day" (June 30) Coca -Cola company draws a lottery card, the winning information is announced on the newspaper/network, and consumers redeem the prize by the heart card.
The operation form is based on the sales channels of Coca -Cola Company itself. Each box of product delivery heart card (), consumers gather ten ring or golden cover to the nearest sales point in exchange for the heart card. It is convenient for consumers to redeem the prize, and it also makes Coca -Cola companies easier to operate and monitor this event.
. The analysis of the entry point
The activity of beverage promotion is colorful and diverse. Only the emotional demands with affection as the background.
. The saying goes: motherly love is like water, father loves like mountains. Parents' love for children is the greatest love in the world. Just like the love of the Yangtze River in the Yangtze River, the love of the Chinese children of Huaxia in Huangshan.
Is a fashionable and lively younger generation when creating their own heavens and earth, and at the same time, they also deeply grateful for their parents' raising. But in a relatively conservative family atmosphere, it is difficult to find the appropriate way to express their filial piety. Mother's Day (May 8th) and Father's Day (June 19), although it is a festival in the United States, is increasingly accepted by people all over the world, especially in China. In order to allow more target consumers to pay attention to and participate in this promotion, we will use the heart card as a bridge to communicate with the parents as a bridge to express filial piety to the entry point.
The activity of Coca -Cola's "Unveiled Polite Multiple surprises" not only provides a proper form of filial piety. You can also get multiple surprises such as Changyou, drinking and raffle, thereby stimulating consumers' desire to buy.
5. Activity goals
1. This promotion is to make the target group pay more attention to the promotion of Hong Kong Disney for free to travel to Hong Kong Disney.
2. The attractive publicity of the sales point, and the festival cover promotion with the title of filial piety, thereby achieving a purpose of improving instant sales and achieving re -sales.
3. Integration and dissemination of special channels and distribution channels to expand the impact of this promotion.
. The place of communication
is the target consumer group gathering place, school (high school/university) and Internet cafes.
Seven, communication strategies:
1. The design of the heart card
The heart card adopts printed matter, the design and publicity copy are provided by Kailu Company, the background of Disney Theme and production.
2. Campus promotion
A. The school is informed by posters such as selling points, walkway and other activities, publicity singles pages and other ground methods.
B. Mobilize the school student union. According to different situations of each school, formulate publicity methods
, such as: school radio, school newspaper to publish family -related soft text reports or interviews, slightly brand advertisements and inform this event that can be collected on the cover cover. In exchange for information card information and other methods.
c, not informing the air media such as newspapers, television, radio, and other air media.
D. The poster uses printing materials. The design and publicity copy is provided by Kaide Company. The advertising propaganda painting provided by Coca -Cola Company is used as a blueprint.
3. Internet cafes promotion
The Internet cafes adopt an advertising desktop and advertising screen protection form. The design and publicity copy is provided by Kaide Company. And propaganda theme.
4. Large store promotion
The large supermarkets set up selling counters on Saturday and Sunday to inform the ground methods such as posters and publicity singles pages.
The large stores are carried out by road shows and on -site promotion. Selected on holidays.
, roadshow planning
1. The significance and purpose of the activity
A. Increase the exposure of the brand, increase the attention of consumers' attention to the activity of this "lid with polite multiple surprises", increase Brand understanding and preferences;
B. Large -scale events on the spot cooperate with promotions to increase sales, ensure the shipping rate of dealers, and increase the confidence of the dealer's main brand; Increase the "volume" from the terminal, suppress the sound of other brands, and occupy the position;
d. With large roadshow activities, highlighting the emotional demands of Coca -Cola Company, the emotional appeal of the affection, and the emotion of "unveiled the multiple surprises with politeness" Pay the way;
E. For "Drink more, hurry up," freely play the promotion of Hong Kong Disney and increase sales
. Themes of roadshow activities
1. Dreaming and exciting Disneyland Park Permissions;
2. The sensational interpretation of the family line as the main line, highlight the role of the heart card, arouses the desire to buy immediately;
3. Promotional theme:
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4. Activity location
. The selection of location is selected by dealers and sales representatives. Large supermarket squares or nearby squares (not exceeding ten minutes distance), more than 1,000 square meters of performance venues, on three open spaces, shall not occupy the main road of urban roads;
. The dealers are responsible for the dealer, venue fee, management, management The expenses such as fees and other venues are paid by the dealer;
5. The form of activity and promotional portfolio
1. Time: 20xx year April to June. At the same time, Guangdong has a peaceful temperature and sufficient sunlight. A small amount of rainwater can be prepared to prevent double arch, and the effect of the activity is guaranteed;
2. According to the content of the production strategy production activities and performance forms, materials preparation, personnel composition, business training, etc.; R, etc.; R, etc.; R; n3. The event is on Saturday or Sunday, mainly tour, showing, display, on -site Q