What are the mobile advertising platform?

At present, there are many platforms for mobile advertising, such as Tencent Advertising, Weibo Fans, huge engines, Baidu information flow, iQiyi, Youku Rui Vision, Sina Fuyi, Netease Easy Effect, Sogou's strange point, interesting headlines, and so on. And what are the current advertising platforms that are often voted? Next, briefly introduce you to the current popular mobile advertising platforms.
1, Tencent Advertising
The advertising platform for marketing resources such as WeChat, QQ, Tencent Alliance, Application Treasure, Mobile QQ Browser and other marketing resources. Large volume, large viscosity, and high user activity. Mostly used for information flow, meet the needs of various types of APP.
2, Weibo Fans
ma -based massive users, transmitting corporate information to fans and potential fans marketing products, and can submit information to the target group according to user attributes and social relations. Fans have a high daily life, and the overall users are younger, suitable for most app developers.
3, huge engine
The advertising platform for today's headlines, vibrato short videos, volcanic videos, watermelon videos, car emperor, pangolin and other marketing resources. The huge volume of the engine is huge, and the diversified scene of user life, especially the fragmented time of the user. In addition to accurately locking the target population based on massive user portraits, the platform also provides smart tools to assist in one -stop "from creativity to effect optimization".

4, Baidu information flow
has Baidu big data precise positioning technology support, information can accurately reach high dive users, including Baidu WAP/APP, mobile Baidu app, Baidu Tieba, Baidu browser, Baidu browser, Baidu browser, Baidu browser, Baidu browser, Baidu browser, Baidu browser, Baidu browser Advertising platforms for marketing resources. With the advantages of "search" "AI technology", Baidu has improved the distribution and conversion rate of information flow advertising. It is also a good channel for launching.
5, iQiyi
iQiyi is currently NO.1, of which the "Qilin God Abacus -IQIYI Effect Promotion" platform, relying on iQiyi high -quality content, massive users and users, and Technical advantages, according to the characteristics of different business owners, provide the overall network promotion solutions of "Entertainment Full contact marketing" from many fields such as entertainment, information, and social networking to meet the needs of business owners' promotion.
6, Youku Rui Vision
Video programming marketing platform, focusing on the independent release platform of video advertising. It is mainly through the front, middle and back patch, video suspension, corner marks, and other location picture resources through Youku Tudou video, and accurately put advertisements to the eyes of target customers to promote the brand effect. At present, Youku Rui can put on the PC and WAP terminals, support cross -screen sale, and can set up channels, programs, gender, and age groups that can be set up. It can be accurate to the urban area and charges at CPC or CPM.

7, Sina Fuyi
Relyingly on Sina dual -platform multi -terminal massive resources, multi -dimensional mining of data on Sina.com, Sina Weibo, and mobile clients And creative optimization of dual -dimensional service self -service bidding advertising platform. Sina support wings is large, which can cover 32 channels and nearly 600 resources; it can be accurate and targeted by user history, identifying the needs of users potential users; the platform supports payment according to the effect, and can be controlled by budgets.
8, Netease Effective
Based on Netease's multi -dimensional media resources, it mainly includes marketing resources such as NetEase News Client and Netease.com, and provides advertisers with registered accounts to qualification review, from material management to advertising. One -stop effect advertising platform. In addition, NetEase Easy results realize the traffic sales, accurate orientation, and real -time bidding of NetEase's high -quality resources through programmatic purchases, and use DMP technology to integrate and analyze the data. By calculating the engine, real -time monitoring and optimization of the effects of the release will help advertisements to help advertisements The Lord effectively improves the effect of launch.
For more popular launch platforms, this time I mainly introduce the above. If you are interested in the advertisements on major platforms, in addition to viewing advertising information one by one on the terminals of major platforms, you can also use some advertising creative tools to quickly and efficiently find the corresponding advertising ideas. Currently popular tools include APP GROWING, Adinsight , Data Eye and so on.

1. Banner ads

Banner ads are the most common form of mobile advertising. Mainly CPC settlement

2, screen ads

It advertising forms will be more atmospheric and beautiful. At present The cost of the thousands of display (CPM), some are charged at each click cost (CPC), as well as each installation cost.

3. Opening screen advertisement (not much different from inserting screens)

Inned screen ads is a form of advertising for advertisers r r
launch platform -League Ju!
4. Point wall

is another new mobile advertising profit model provided by a third -party mobile advertising platform to the application developer. Settlement with CPA.

Many platforms can be done, and the PC and mobile terminals can be done at the same time. I post on Baidu, I can help you.